Customers who purchased little cinnamon Fireball bottles believed they contained whisky, but a lawsuit argues that is not the case.
According to a recent complaint, Sazerac misleads customers by claiming that the 99 cent "Fireball Cinnamon" product contains whisky.
The product, which was introduced in 2020, features malt liquor that has been whisky-flavored.
The corporation allegedly gave the "overall deceptive impression" that it includes whisky, according to the lawsuit.
Sazerac, the parent company of Fireball, is feeling the heat.
A new class-action lawsuit against the corporation alleges that it deceived consumers into believing that its "Fireball Cinnamon" tiny bottles contained whiskey when, in fact, they were manufactured of malt liquor that had been flavor-impregnated to resemble the spirit.
The suit's central product, which sells for 99 cents on average, started to appear in 2020 in gas stations, grocery stores, and convenience stores. Many people were perplexed by its prevalence and wondered how the retailers were selling whisky despite violating the law until the plaintiff realized it wasn't whisky at all.
Food writer Steve Barnes wrote in an article published in the Times Union in Albany in April 2021 that it's "an easy mistake to make, and one intended by the manufacturer," according to the lawsuit, which was brought this month by a woman from Illinois who thought the small bottles were whisky when she bought them.
"It isn't the genuine Fireball Cinnamon Whiskey. Simply dubbed Fireball Cinnamon, it is a malt beverage variation. According to the corporation, it was introduced last summer and is now offered in 170,000 retailers that are prohibited from selling spirits "Barnes composed.
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